Talent selection & booking
Bring a preferred name or ask SGN to identify suitable players, legends, or coaches. We approach talent and authorized representatives, develop the proposal, and negotiate the engagement.
INTERNATIONAL SOCCER TALENT BOOKING AGENCY
BOOK INTERNATIONAL
SOCCER TALENT.
SGN is an independent U.S.-based soccer marketing and talent booking agency serving brands, event organizers, and agencies.
Book international players, legends, and coaches for appearances, speaking engagements, and campaigns. Bring a preferred name or a brief; we manage the booking process with talent and their authorized representatives.
Start a booking inquiryAvailability, representation, fees, and the scope of SGN’s role are confirmed for each engagement. An inquiry does not reserve talent.
YOUR BOOKING PARTNER
One agency for your booking and campaign.
Engage SGN to arrange international soccer talent for your U.S. event or brand campaign. We combine talent booking with soccer marketing and event-delivery experience, shaping our services around the assignment.
Campaign strategy & delivery
Connect the talent booking to your commercial objective, with a defined role, content plan, appearance schedule, and agreed delivery responsibilities.
Specialist booking consulting
For clients managing their own talent program, SGN provides focused advice on selection, booking routes, commercial scope, and appearance planning.
THE ENGAGEMENT
Start with the role talent needs to play.
The name, format, and commercial objective should work together. A private appearance, a prepared talk, and a filmed endorsement require different briefs and permissions.
Corporate appearances & hospitality
Client events, private receptions, award ceremonies, and hosted conversations shaped around the guests and the occasion.
Speaking & leadership
Moderated interviews, panels, and speaking engagements selected for audience relevance, language, and delivery style.
Endorsements & brand campaigns
Ambassador engagements and sponsorship activations with a defined creative role, deliverables, and usage permissions.
Content & media production
Interviews, branded productions, and event content with an agreed format, preparation process, and distribution plan.
HOW A BOOKING DEVELOPS
From the initial brief to the agreed engagement.
SGN takes your inquiry through selection, commercial discussions, preparation, and delivery. Your proposal sets out the talent engagement, our services, and the associated costs and responsibilities.
Brief & selection
Define the audience, objective, timing, location, and investment range. Identify a preferred name or evaluate the types of talent that could suit the assignment.
Working output: A working brief and candidate-selection criteria.
Availability & proposal
Approach talent or authorized representatives for the specific engagement. Review the proposed scope, commercial terms, and relevant permissions.
Working output: Candidate options and a proposal distinguishing confirmed information from items still requiring agreement.
Agreement & preparation
Establish the parties, deliverables, payment terms, approvals, and responsibilities. Plan travel, preparation, and specialist advice where required.
Working output: An agreed scope and a responsibility plan before delivery.
Appearance & follow-through
Coordinate the agreed engagement, including talent hosting or on-site support where included, and review outstanding content or campaign deliverables.
Working output: A delivery schedule and a record of the agreed follow-up.
EXPERIENCE BEHIND THE AGENCY
Booking experience with an event-delivery perspective.
Our founder’s international awards work included talent sourcing, appearance agreements, communications, hosting, and on-site coordination on behalf of event organizers.
That experience informs SGN’s approach to audience fit, preparation, commercial scope, and delivery. It does not imply current or exclusive representation of any individual.
If you are managing your own booking
SGN also offers buyer-side consulting on candidate selection, booking routes, commercial scope, and appearance planning. Tell us which parts of the process you need help with.
Clarity before confirmation
Your booking proposal identifies the engagement, deliverables, fees, included services, and outstanding approvals. Availability and commitments are confirmed with the relevant talent or authorized representative.
Read the booking guideYOUR BOOKING BRIEF
Tell us what you are planning.
A preferred name is helpful, but not necessary. Share what you know about the audience, occasion, and timing; the brief can develop from there.
What happens next
SGN reviews your brief, follows up on any missing details, and discusses the appropriate booking route. We then approach suitable talent or their representatives and develop a proposal for your consideration.
Prefer email? hello@sgnsoccer.com