Start with the objective
Define the audience, commercial purpose, and what the engagement needs to achieve.
AGENCY & EXPERIENCE
The thinking.
The experience.
INDEPENDENT. INTERNATIONAL. SOCCER.
A soccer agency.
A broader perspective.
Based in San Diego, SGN supports brands, event organizers, and soccer organizations with commercial strategy, talent booking, and defined campaign and event assignments.
The agency builds on its founder’s soccer consulting and international hospitality background. Engagements can cover a strategy assignment, a talent booking, or a specific part of a wider program.
You work with a direct point of contact. Creative, production, content, and hospitality specialists join where the agreed scope requires them.
Explore our servicesSELECTED PROJECT EXPERIENCE
International talent & live events
- Program
- Nomination ceremony, Monte Carlo
Award ceremony, China - SGN contribution
- International talent booking and related event support
Talent booking and event support for an international awards program.
The Football Achievers Awards program brought international soccer talent to a nomination ceremony in Monte Carlo and an award ceremony in China. The selected photographs come from the China assignment.
SGN’s founder contributed talent sourcing, appearance agreements, communications, hosting, and on-site coordination on behalf of the event organizers. SGN’s contribution was limited to these services.
Selected past assignment, separate from SGN’s current projects. Participation does not imply current talent representation or endorsement.
FOUNDER’S PROFESSIONAL BACKGROUND
Experience serving
corporate buyers.
IMG & UEFA EURO hospitality
Before SGN, its founder worked with IMG in Germany on UEFA EURO hospitality and in senior hospitality sales in the United Kingdom.
This professional background informs the agency’s approach to corporate buyers, guest programs, and commercial planning. It is distinct from assignments commissioned from SGN.
Past professional experience; no current IMG or UEFA partnership is implied.
WORKING WITH SGN
A clear brief.
A focused team.
Agree the scope
Set responsibilities, deliverables, timing, and the support your team needs.
Stay close to delivery
Keep strategy, talent, and production connected as the assignment develops.
START A CONVERSATION
What’s your next move?
Share the objective, audience, timing, and where you need support. We’ll review your brief and discuss the appropriate scope.
Start a project