Talent Booking
Players, legends, and coaches for appearances, campaigns, and corporate events, booked through their authorized representatives.
Explore talent booking
WE THINK
SOCCER.
Soccer marketing, talent booking and experiences for brands and organizations.
SERVICES
Your next move in soccer.
Marketing & Partnerships
U.S. market-entry plans, sponsorship assessments, and partnership proposals built around your commercial objective.
Explore marketing & partnerships
Campaigns & Events
Activation concepts, content plans, and event programs, with production and guest support defined in the scope.
Explore campaigns & events
THE AGENCY
An international perspective.
A focused approach.
Based in San Diego, SGN combines soccer consulting, international talent booking, and live-event experience.
Commission a defined assignment or support for a specific part of your campaign. We agree the deliverables, responsibilities, timing, and specialist support with your team before work begins.
About SGN & our experienceSGN INSIGHTS
The business of soccer.
Choosing a Soccer Talent Booking Agency
Define the booking, consulting, and delivery support your team needs before appointing an agency.
Read the insightSponsorship Is Not Activation: What Brands Often Miss
Why acquiring soccer rights is only the starting point, and how brands can design activation around a clear audience behavior and business result.
Read the insightWhat Makes a Corporate Soccer Hospitality Program Commercially Valuable
How to design soccer hospitality around the guest, the relationship objective, and the full experience rather than tickets alone.
Read the insightSTART A CONVERSATION
What’s your next move?
Share the objective, audience, timing, and where you need support. We’ll review your brief and discuss the appropriate scope.
Start a project