SGN SOCCER

Photo credits

Photography sources for SGN Insights. Additional event photography comes from the SGN photo archive.

Choosing a Soccer Talent Booking Agency

SGN photo archive

In-article photographs: SGN photo archive.

What Should a Soccer Star Actually Do at Your Event?

SGN photo archive

In-article photographs: SGN photo archive.

Choosing the Right Entry Point Into Women’s Soccer Sponsorship

Jeffrey F Lin / Unsplash

How International Soccer Clubs Can Build U.S. Supporter Partnerships

Dylan Sauerwein / Unsplash

When Soccer Changes Channels, the Brand Plan Must Follow

Erik Uruci / Pexels

A Soccer Talent Booking Is Also a Rights Agreement

Luis Quintero / Pexels

How Brands Should Select Soccer Talent for a Campaign

Erik Uruci / Pexels

How to Book an International Soccer Star for a U.S. Event

Soccer Commercial Rights Need a Governance Due-Diligence Test

Germán Latasa / Pexels

Full MLS Participation Changes the U.S. Open Cup Commercial Brief

Mark McNeill / Unsplash

The World Cup Sponsorship Scorecard Needs More Than Reach

Maulana Diki / Pexels

The U.S. Soccer–USYS Integration Changes the Grassroots Partnership Brief

Lisha Dunlap / Pexels

Commercial Venues Are Becoming a Soccer Media Channel

Karl Rayson / Pexels

World Cup Value Was Hyperlocal. Brand Strategy Should Be Too.

Alex Grajeda / Pexels

The Sponsor as Operator: A More Valuable Model for Soccer Partnerships

Caleb Oquendo / Pexels

The 2026 World Cup Confirmed That U.S. Soccer Marketing Is a Bilingual Business

George Zografidis / Pexels

What Makes a Corporate Soccer Hospitality Program Commercially Valuable

Earth Photart / Pexels

Sponsorship Is Not Activation: What Brands Often Miss

Luis Quintero / Pexels

Entering the U.S. Soccer Market: What International Organizations Need to Get Right

John Lobos / Unsplash