Senior attention
Direct access to the people framing the strategy and accountable for the outcome.
THE AGENCY
INDEPENDENT
BY DESIGN.
Global soccer perspective. Senior attention. A flexible team built for the assignment.
WHY SGN
WE UNDERSTAND THE GAME
FROM BOTH SIDES OF THE ATLANTIC.
SGN Soccer is an independent, U.S.-based strategy, activation, and corporate experiences partner. We help brands and international soccer organizations make better decisions, build authentic positions, and deliver ideas in the real world.
Our model is deliberately focused. Clients work directly with senior leadership, while SGN assembles the right specialists across creative, content, production, hospitality, technology, and local-market execution.
OUR MODEL
LEAN WHERE IT SHOULD BE.
DEEP WHERE IT MATTERS.
Right-size team
A purpose-built network of specialists matched to the ambition and delivery needs.
Clear delivery
Practical scopes, defined responsibilities, and momentum from decision to execution.
FOUNDER-LED
20+ YEARS
INSIDE THE
BUSINESS OF
SPORT.
J. Semrau founded SGN after working across international soccer, major-event hospitality, partnerships, and market development in Europe and the United States.
His background includes IMG and UEFA EURO programs in Germany, the United Kingdom, Poland, and France, followed by independent agency and event work from SGN’s base in San Diego.
START A CONVERSATION
WHAT'S
YOUR GOAL?
Tell us the market, audience, timing, and commercial objective.
HELLO@SGNSOCCER.COM