Senior attention
Direct access to the people framing the strategy and accountable for the outcome.
THE AGENCY
INDEPENDENT
BY DESIGN.
Global soccer perspective. Senior attention. A flexible team built for the assignment.
WHY SGN
WE UNDERSTAND THE GAME
FROM BOTH SIDES OF THE ATLANTIC.
SGN Soccer is an independent, U.S.-based strategy, activation, and corporate experiences partner. We help brands and international soccer organizations assess U.S. opportunities, develop partnerships, and deliver campaigns and events.
J. Semrau leads each assignment, bringing in specialists in creative, content, production, hospitality, and technology as the scope requires.
OUR MODEL
LEAN WHERE IT SHOULD BE.
DEEP WHERE IT MATTERS.
Right-size team
A purpose-built network of specialists matched to the ambition and delivery needs.
Clear delivery
An agreed scope, delivery schedule, and clear responsibilities for SGN and your team.
FOUNDER-LED
20+ YEARS
INSIDE THE
BUSINESS OF
SPORT.
J. Semrau founded SGN after working across international soccer, major-event hospitality, partnerships, and market development in Europe and the United States.
His background includes IMG and UEFA EURO programs in Germany, the United Kingdom, Poland, and France, followed by independent agency and event work from SGN’s base in San Diego.
START A CONVERSATION
WHAT'S
YOUR GOAL?
Tell us the market, audience, timing, and commercial objective.
START A PROJECT