Entering the U.S. Soccer Market: What International Organizations Need to Get Right
A practical framework for defining the audience, market position, operating model, and measures that should come before a U.S. launch.
SGN INSIGHTS
THE BUSINESS
OF SOCCER.
Practical analysis for brands, rights holders, agencies, and international soccer organizations working in the United States.
OUR PERSPECTIVE
USEFUL THINKING.
BUILT FROM EXPERIENCE.
SGN Insights addresses the commercial decisions behind market entry, sponsorship, activation, and corporate soccer experiences. Soccer Is Us remains our home for the broader culture and public conversation around the game in America.
Sponsorship Is Not Activation: What Brands Often Miss
Why acquiring soccer rights is only the starting point, and how brands can design activation around a clear audience behavior and business result.
What Makes a Corporate Soccer Hospitality Program Commercially Valuable
How to design soccer hospitality around the guest, the relationship objective, and the full experience rather than tickets alone.
SOCCER IS US
THE CULTURE BEHIND
THE COMMERCIAL STORY.
For reporting and commentary on supporters, cities, participation, media, and the development of soccer culture in America, visit Soccer Is Us.
Visit Soccer Is Us