we are soccer
YOUR SOCCER MARKETING AGENCY PARTNER
the game
Soccer is no longer just a growing sport—it’s a cultural and commercial powerhouse. Brands looking to connect with passionate, diverse, and engaged audiences know that soccer presents unmatched opportunities. SGN Soccer is here to help you maximize these opportunities with cutting-edge marketing, sponsorship, and media strategies designed to meet the unique demands of the sport.
THE GOAL
Soccer isn't just a sport—it's a global phenomenon that unites hearts and ignites passions. We connect brands with the limitless opportunities that soccer offers. We bring an in-depth understanding of the global soccer ecosystem and leverage our network and expertise to give brands an edge.
THE PLAY
Today’s consumers demand authentic connections between brands and their passions. Soccer is a powerful way to build those connections, but aligning your brand with the right platform is crucial. We craft data-driven sponsorship strategies, helping you select the perfect soccer properties, players, or events to maximize your brand’s impact.
KNOW HOW
Utilizing our European heritage and in-depth understanding of the game, we now also offer strategic consulting across the USA market assisting international entities and local brands, organizations and local governments in taking full advantage of the growing popularity of the sport in America.
GAMEPLAN
Reaching the Right Audience
Soccer’s diverse, passionate fan base is growing fast, and engaging this audience is key to your marketing success. Whether you’re targeting Gen Z, millennials, or multicultural communities, our team understands how to connect with fans on their terms.Navigating the Complexity
The soccer ecosystem can be complex. From local clubs to international leagues, we help you navigate the different levels of the game to find the perfect marketing opportunities that align with your goals and budget.Maximizing ROI
You want more than just brand exposure—you need tangible results. Our expertise in sponsorship activation, media buying, and fan engagement strategies ensures that your investment delivers measurable returns, whether in sales, brand lift, or customer loyalty.
ABOUT
SGN Soccer is a dynamic, forward-thinking sports marketing and consultancy agency with deep expertise in the global soccer landscape. With a foundation built on over 20 years of experience in sports marketing, event management, and strategic consulting, SGN is positioned as a trusted partner for brands looking to maximize their reach in the soccer world. We combine unmatched industry knowledge with a passion for the game, offering innovative solutions for sponsorships, activations, corporate hospitality, and media content development.
EXPERTISE
Expertise in Soccer Marketing:
With two decades of experience, we know soccer inside and out, giving you unparalleled insights into the sport's commercial dynamics.Tailored Approach:
We work closely with your brand to develop customized strategies that meet your specific objectives, audience, and budget.Strategic Partnerships:
Our connections in the soccer world allow us to facilitate partnerships that unlock real value for your brand.Agility & Innovation:
As a nimble agency, we’re able to adapt quickly to changing trends and market demands, ensuring you stay at the forefront of the soccer conversation.
SERVICES
Tailored solutions that help brands tap into the power of soccer. Whether you’re looking to build brand awareness, drive fan engagement, or activate high-impact sponsorships, we offer a full suite of services designed to meet your needs:
Sponsorship Strategy & Activation:
We help brands identify the best soccer sponsorship opportunities, aligning with teams, leagues, and players to create authentic connections. Our team ensures that every sponsorship drives measurable impact and meets your brand goals.Event & Corporate Hospitality:
We create exclusive, unforgettable experiences that bring your brand closer to your key stakeholders. From VIP matchday events to custom hospitality packages, we deliver high-end, personalized experiences that leave a lasting impression.Soccer-Focused Media & Content:
Soccer audiences are digital-first. We develop and execute media and content strategies that cut through the noise and connect with fans across platforms. From social media campaigns to original branded content, we help you tell your story in ways that resonate with soccer fans.Talent & Endorsements:
Connecting your brand with the right players is a powerful way to build credibility and trust. We facilitate endorsements, appearances, and partnerships with top soccer talent, elevating your brand's visibility.
EVENTS
Experiential events that immerse audiences in a brand’s story. Our focus is on brand activation, ensuring high-impact engagements at soccer-centric events. From interactive fan zones to VIP experiences, we design and execute events that connect brands with their target audience through dynamic, memorable interactions. Our goal is to amplify brand visibility and foster deep, meaningful engagement through innovative event concepts and experiential marketing strategies.
WORK
Some of our projects: UEFA EURO 2008 Corporate Hospitality, Club Wembley, Wimbledon, UEFA EURO 2012 Public Viewnig Consulting, UEFA EURO 2016 Corporate Travel, FOOTBALL ACHIEVERS AWARDS 2019 . And our clients include such brands as IMG, GE Money, Soccerex, City of Warsaw, Chicago Fire FC.Recent work: World Football Award
PLAYERS
Brokerage: China and USA
International opportunities
Marketing and sponsorship
Scouting and transfers opportunities research
Auditing & advisory:
We provide club owners with credible independent scouting and transfers advisory services
PLAYERS
Independent scouting and transfers
brokerage consulting services
LET'S TALK
SGN - Soccer Marketing Agency
Soccer presents unique opportunities for brands willing to embrace the game’s culture, passion, and reach. At SGN, we’re here to help you capitalize on these opportunities. With our deep expertise and strategic vision, we can take your brand to the next level in soccer marketing.Ready to start? Let's build the future of your brand—together.#WhatIsSoccer
we THINK soccer
SOCCER MARKETING NEWS & OPINION
Soccer marketing agency
Are you looking for a Soccer Marketing Agency to help your brand connect with soccer’s passionate and growing fanbase?SGN Soccer Marketing Agency is your go-to partner for creating dynamic, engaging marketing campaigns that resonate with soccer enthusiasts across the U.S. and globally. As the sport continues to gain momentum in the U.S., with increased participation at all levels and heightened interest in major events like the FIFA World Cup and Major League Soccer (MLS), we understand the unique opportunities available for businesses looking to tap into this thriving market.SGN Soccer Marketing Agency specializes in delivering comprehensive soccer marketing solutions, designed to meet the needs of brands, businesses, and marketing agencies looking to leverage the power of soccer. Whether your goal is to increase brand visibility, drive engagement through digital media, or create memorable brand activations at live events, we have the expertise to make it happen.Why Work with a Soccer Marketing Agency?
Soccer is more than just a sport – it’s a global phenomenon that brings people together across cultures and regions. In the U.S., soccer is on the rise, with more fans tuning in to major leagues like the MLS and Premier League and more youth athletes participating in the sport. This presents a lucrative opportunity for brands and businesses to align themselves with the sport's dynamic and growing audience. As a specialized USA Soccer Marketing Agency, we focus on connecting brands with this ever-growing fanbase through targeted sponsorship strategies, athlete endorsements, content creation, and experiential marketing.Services Offered by SGN Soccer Marketing Agency:
Sponsorship Strategy & Activation: We build strong partnerships between brands and soccer properties, including jersey sponsorships, in-stadium activations, and naming rights.
Athlete Marketing & Endorsements: Helping brands align with top soccer athletes for high-impact campaigns, we specialize in crafting comprehensive personal brand strategies for athletes to enhance their public image and boost engagement.Content Creation & Media Strategy: Leveraging digital platforms like YouTube, Instagram, and TikTok, our team creates powerful branded content that tells your story, connects with fans, and drives measurable results.
Event Production & Corporate Hospitality: From brand activations to luxury hospitality experiences, we specialize in bringing your brand to life at soccer events. Our team manages event production for fan festivals, VIP zones, and corporate gatherings.Talent Booking: We facilitate athlete appearances, public events, and media collaborations, ensuring that your brand is represented by the right personalities who resonate with your target audience.
The Growing Soccer Market in the U.S.
Soccer’s growing popularity in the U.S. makes it an ideal platform for businesses looking to expand their reach. With events like the 2026 FIFA World Cup on the horizon, soccer will dominate the sports landscape. Soccer fans, especially younger demographics, are highly engaged on social media and digital platforms, making soccer an ideal sport for content-driven marketing campaigns. At SGN Soccer Marketing Agency, we are well-positioned to help brands take advantage of this growing market by creating targeted marketing campaigns designed to resonate with U.S. soccer fans.Why Choose SGN Soccer Marketing Agency?
We combine deep expertise in soccer with proven marketing and advertising strategies to deliver campaigns that drive results. Our experience working with top soccer properties, athletes, and media platforms sets us apart as a leader in soccer marketing. Whether you’re a brand, business, or marketing agency looking to increase visibility, we understand the unique nuances of the U.S. soccer market and are ready to help you achieve your goals. With a combination of traditional marketing methods and cutting-edge digital strategies, SGN Soccer Marketing Agency offers a holistic approach to soccer marketing that sets your brand up for success.Partner with the Best in Soccer Marketing:
As a specialized USA Soccer Marketing Agency, SGN Soccer understands the passion and engagement that soccer inspires. Let us help you harness the power of soccer to build stronger connections with your audience, increase brand loyalty, and drive business growth. Contact us today to discuss how we can help you leverage the world’s most popular sport to achieve your marketing objectives.
we THINK soccer
SOCCER MARKETING NEWS & OPINION
White Paper
The Future of Soccer in the United States and BeyondExecutive Summary
Soccer, or football as it is known globally, is experiencing a transformative phase in the United States and North America. Historically viewed as a secondary sport behind staples like American football, basketball, and baseball, soccer is rapidly gaining ground. The increase in visibility, investment, and grassroots participation points to a significant shift in the U.S. sports culture. At the same time, soccer remains the most popular sport globally, with over 3.5 billion fans across continents like Europe, South America, and Africa. This white paper will explore the current state of soccer both domestically and internationally, while outlining two key theses that underpin our business strategy at SGN Soccer.Global Perspective: The Dominance of Soccer
Soccer is the most popular sport worldwide, representing a deep cultural touchstone for billions of people. Leagues like the English Premier League (EPL), La Liga, Serie A, and international competitions like the FIFA World Cup have established soccer as a dominant global sport. Economically, soccer is unrivaled, generating billions of dollars in revenue annually through broadcasting rights, sponsorships, ticket sales, and merchandise. Clubs like FC Barcelona, Real Madrid, and Manchester United are among the most valuable sports franchises globally, with fanbases extending far beyond their local markets.U.S. Soccer Landscape
While soccer has always been played in the U.S., it has traditionally been overshadowed by sports like American football, baseball, and basketball. However, recent developments indicate that soccer is poised for explosive growth in both participation and cultural relevance in the U.S.Major League Soccer (MLS): The MLS has matured from a fledgling league to a competitive entity with increasing viewership, stronger teams, and higher revenue. With star players like Lionel Messi joining Inter Miami and the growing number of soccer-specific stadiums, the MLS is becoming more respected and professionalized. The league's revenue reached $1.3 billion in 2022, up from $900 million in 2019, reflecting its growing economic clout.Grassroots and Youth Participation: Youth soccer participation rates continue to rise, fueled in part by the changing demographics of the U.S. As immigrant populations from soccer-dominant countries like Mexico, Brazil, and various African nations increase, so does interest in soccer at the community level. According to the U.S. Youth Soccer Association, there are more than 3 million registered youth soccer players in the U.S., and this number is expected to grow, especially with the upcoming 2026 FIFA World Cup set to take place in North America.Women’s Soccer: The U.S. Women’s National Team (USWNT) has long been a global powerhouse, winning multiple FIFA Women's World Cups and Olympic gold medals. The National Women’s Soccer League (NWSL) is growing in popularity, with increased sponsorship and broadcast deals indicating its rising commercial viability.Thesis 1: Soccer in the U.S. Is on the Verge of Dynamic Growth
Soccer in the U.S. is approaching a tipping point. We believe it is on the cusp of even more dynamic, and potentially exponential, growth due to several converging factors:Incomplete Development Cycle: The U.S. soccer ecosystem has historically been fragmented. While professional leagues like the MLS have made progress, the grassroots, college, and professional connection has not been fully developed. Soccer has lagged behind other sports in the U.S. when it comes to player development, but this is changing. More investment is being funneled into youth academies, and the growing professionalism of the MLS has made it an attractive destination for international talent. This completion of the development cycle will drive future growth.Changing Demographics: The influx of immigrant populations from soccer-loving regions (Latin America, Africa, and Europe) has brought a renewed passion for the sport. These communities see soccer as their dominant sport, and as their influence grows, so will soccer’s place in the U.S. sports landscape. Children from these communities are increasingly pursuing soccer opportunities at both amateur and professional levels.Untapped Fan Enthusiasm: The U.S. fanbase for soccer has been growing steadily, but remains under-commercialized. Soccer enthusiasts, especially among younger generations, have a deep passion for the game that has been overlooked by major marketing campaigns. This presents a huge opportunity for businesses and brands to engage with an audience that is only just being recognized for its economic potential.Thesis 2: Soccer Is America's Most International Sport
Soccer has the potential to become America's true national and international sport, transcending the local and insular nature of other popular U.S. sports. While American football, baseball, and basketball dominate locally, they lack global relevance and competition. This is where soccer stands apart:Global Competitiveness: American sports operate largely in a vacuum, with few international competitors. By contrast, soccer is played on every continent, with international competitions like the FIFA World Cup offering a platform for true global competition. The U.S. is positioned to capitalize on this global stage, particularly with the U.S. Men’s National Team (USMNT) aiming for greater success under the leadership of high-profile coaches and players.Unified National Marketing: Soccer provides a unique opportunity for truly national marketing campaigns that appeal to both local and international audiences. Major events like the World Cup or international club competitions present opportunities for brands to reach diverse demographics that span across the U.S. and beyond.Cultural Unification: Soccer has the ability to bring together a wide range of communities across ethnic and cultural lines, uniting the U.S. through a shared love for the world’s most popular sport. This will lead to new sponsorship and marketing opportunities that focus on soccer’s universal appeal.Global Soccer Comparisons
In comparison to other global sports markets, soccer’s dominance is clear. While American football and baseball have limited international appeal, soccer is universally recognized. European soccer clubs routinely sell out stadiums worldwide, and major international competitions draw billions of viewers globally. This stark difference in international reach highlights the unique opportunity soccer presents in the U.S. context.Conclusion: The U.S. Soccer Opportunity
The convergence of these factors places soccer in a unique position within the U.S. sports landscape. Soccer’s untapped potential at both the grassroots and professional levels, combined with its status as the world’s most popular sport, gives it a significant edge over other American sports in terms of future growth. The 2026 FIFA World Cup, hosted in North America, will be a crucial moment, serving as a catalyst for increased popularity and investment.SGN Soccer is strategically positioned to capitalize on this growth by offering marketing, branding, and business solutions tailored to this emerging market. By leveraging our expertise and understanding of both the U.S. and global soccer ecosystems, we aim to build a bridge between brands and soccer’s passionate fanbase, creating long-term value for our partners.